Re: ONLINE-ADS>> user convenience vs. page views

Jay Luker (jay_at_andover.net)
Mon, 09 Feb 1998 15:54:15 -0500

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Bob Russo wrote:

> We have a new web site called PlanetRider.com. We are an Internet travel
> guide that organizes, rates and reviews other travels sites. We are, so to
> speak , a "find" engine. After poring over thousands of travel sites we
> only keep the best and give them a rating of 1-3 balloons with a short
> summary of the site. PlanetRider is designed to help the user get through
> all the clutter and find the information they need,
> The business model is advertising. We have been online for about 5 weeks
> and have already received the top 5% site award from Lycos.
> Here's a dilemma: How do you make the site extremely efficient and useful
> for the user who wants to get through the material as quickly as possible
> while maintaining a decent amount of page views to satisfy our advertisers
> and generate the kind of revenue we are seeking. There seems to be a
> constant tension between both. Have others had the same problem? If so how
> have you overcome it?
>

At Andover.Net we've had great success with Next/Previous links on our
"product" pages. http://www.DaveCentral.com will give you a good idea of what
I'm talking about.

Considering that DaveCentral has over 4,000 pages, it's very easy to navigate
the hierarchy by clicking from the home page to a category page, then a
sub-category page and then finally the last level of "product" pages, each page
devoted to a single program. The folder-tree navigation scheme on the left side
makes it very easy to jump around between categories without the visitor having
to sit through a bunch of in-between pages. Once they get to the bottom level
of the hierarchy we get a great page view multiple by allowing them to travel
"sideways" using the Next/Previous links.

After taking a look at PlanetRider.com, I think you could implement this by
expanding the depth of your travel site reviews so that they each deserved a
full page of space.

--

| Jay Luker
| Creative Project Manager
| Andover.Net
| http://www.andover.net
| jay_at_andover.net


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