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NONE: ONLINE-ADS>> How to Approach an Agency

ONLINE-ADS>> How to Approach an Agency

Paul Lewis (lewisp_at_prodigy.net)
Wed, 11 Feb 1998 09:05:59 -0500

While I've been in the business forever, I've never cold-pitched an agency
for online ad business. What is the process to efficiently get in front of
the right people to make the sale? Should I be targeting the media
planner, media buyer or someone else?

Thanks,
Paul
-----------------------------------------
Paul Lewis
Manager, Ad Sales Operations
Prodigy Internet
44 South Broadway
White Plains, NY 10601
ph# 914-448-8117
fax# 914-448-2208
<lewisp_at_prodigy.net>

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