ONLINE-ADS>> DoubleClick IPO

Mark Dolley (mark_at_zapworks.com)
Thu, 12 Feb 98 17:03:55 -0700

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It looks as if next week's the week, and $12-14 the price. Despite
concerns over the IPO and DoubleClick's model, with questions being asked
by the WSJ and AdAge, to name but two, they are marching on. (Literally -
its roadshow time).

DoubleClick folk have never numbered amongst the more vocal members of
this list - perhaps there is a company policy which requires employees
not to be seen asking for outside advice. However, the futures of many of
us on Online Ads are inextricably linked to next week's IPO.

We can all point to reasons why other networks and rep firms may differ
from DoubleClick, but if they fail, we will all be tarred with the same
brush by those outside our industry.

Are they right to push on despite the uncertainty over AltaVista? Who can
say for sure, apart from their underwriters?

I for one will be wishing them luck. And whether they like Doubleclick or
not, I suspect many others will be doing the same.

Mark Dolley z a p w o r k s !

vox:(+1) 415 551 1800

have you read the news? http://www.zapworks.com/pan

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