Re: ONLINE-ADS>> Email sponsorship/advertising

Michael Hammons (hammons_at_ham-bone.com)
Fri, 13 Feb 1998 22:22:42 -0500

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In ONLINE-ADS>> 2/13/98, Issue #19, Volume 3 you wrote:

>Does anyone have any experience of advertising on email newsletters, as
>opposed to spam?

John,

We have switched a large portion of our own advertising and
highly encourage many of our clients to advertise on email
newsletters. Response rates average from a low of 7% to a
high of 21%. So far, it looks as though those visitors are
better qualified and are more inclined to purchase
products/services from the advertiser.

We tend to focus on email discussion lists (moderated) as
opposed to one-way newsletters. It seems these discussion
lists have a much more involved user base than the online
newsletters.

Also, we only recommend to our clients they advertise on
lists that are in some way related to the topic of the list.

If you have any specific questions, please feel free to ask
me.

Regards,

Michael
===============================================
Ham-bone Web & Multimedia
Developers of profitable and effective websites
http://www.ham-bone.com
1-888-926-5020 US & Canada
1.770.926.5020 International
================================================

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