Google
 

NONE: Re: ONLINE-ADS>> Email sponsorship/advertising

Re: ONLINE-ADS>> Email sponsorship/advertising

Michael Hammons (hammons_at_ham-bone.com)
Fri, 13 Feb 1998 22:22:42 -0500

In ONLINE-ADS>> 2/13/98, Issue #19, Volume 3 you wrote:

>Does anyone have any experience of advertising on email newsletters, as
>opposed to spam?

John,

We have switched a large portion of our own advertising and
highly encourage many of our clients to advertise on email
newsletters. Response rates average from a low of 7% to a
high of 21%. So far, it looks as though those visitors are
better qualified and are more inclined to purchase
products/services from the advertiser.

We tend to focus on email discussion lists (moderated) as
opposed to one-way newsletters. It seems these discussion
lists have a much more involved user base than the online
newsletters.

Also, we only recommend to our clients they advertise on
lists that are in some way related to the topic of the list.

If you have any specific questions, please feel free to ask
me.

Regards,

Michael
===============================================
Ham-bone Web & Multimedia
Developers of profitable and effective websites
http://www.ham-bone.com
1-888-926-5020 US & Canada
1.770.926.5020 International
================================================

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
HotBot - http://www.hotbot.com - The WIRED Search Center

HotBot, rated the #1 search engine by CNET, has keywords available now
in these categories: computers, software, shareware, Internet, games,
music, and more. Contact Rick Boyce at 415.276.8440 or rick_at_wired.com.

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com


HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.

 


Online Advertising Industry Leaders:

Clicksor
List and Found
AdJungle
The Laredo Group

Add your company...

Laredo Group Interactive Advertising Training
AdJungle
List and Found
Clicksor
 



 


 
Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

 
2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
 
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.

Visit our other web sites:
Tennis Server | Tennis Server Ticket Exchange | MyCityRocks | MyCityRocks Ticket Exchange