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NONE: Re: ONLINE-ADS>> How many are refusing cookies?
Re: ONLINE-ADS>> How many are refusing cookies?
Steve Roth (sroth_at_thunderlizard.com)
Wed, 18 Feb 98 07:57:20 -0700
On 2/17/98 9:08 PM, merlin_at_advant.com (Harrison, Steve) wrote:
>
>I found it interesting that two respondents to this question offered
>contrasting insights, with one stating: "I have concluded, based on those
>facts, that almost none of *my* site's audience cares whether they get
>cookies or not" and the other: "Of the 12 people in my company, only 2
>accept cookies without warnings."
====
The responses so far have all been of the "well I don't like...I do like"
school. Not a lot of statistical significance there.
My gut impression based on regularly reviewing cookie info at our site is
that perhaps 20% of visitors are uncookie-able, for whatever reasons
(browser settings, proxies, firewalls).
I've had two honchos at big ad-serving outfits say they agree, though as
with my number, they were talking off the top of their heads based on
their "experience."
Other folks have actual (educated) numeric guesses? Or (perish the
thought) actual data?
Thanks,
Steve
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Steve Roth sroth_at_thunderlizard.com
Thunder Lizard Productions Voice: 206/285-0305
Technology Events Done Right Fax: 206/285-0308
1619 8th Ave. N. Seattle WA 98109 http://www.thunderlizard.com?SFR
> WEB MARKETING '98: April 22-24, Seattle <
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