Re: ONLINE-ADS>> Using E-Mail As a Publicity Tool

Ray Taylor (taylor_at_bizbiz.com)
Wed, 18 Feb 1998 19:28:06 +0000

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Randy Cosby: "RE: ONLINE-ADS>> Average clickthrough rates"
• Archive Home Page
• Search
• Previous message: Kathy E. Gill: "Re: ONLINE-ADS>> Gatech survey is self-selected, not a real survey"

"Paul J. Krupin" <dircon_at_owt.com> Wrote:

> I just finished putting the polishing touches on the sixth edition of
> The US All Media E-Mail Directory ( http://www.owt.com/dircon ). It
> now contains over 10,000 e-mail addresses for magazines, newspapers,
> syndicates, radio and TV in the US and Canada.
<snip>

I have made an attempt at a similar exercise in the UK, but on a much,
much smaller scale. The view of many UK media people is still very much
on the negative side.

While some of the more technical press people are happy to accept
targeted email releases, even some of these prefer to stay with regular
mail and fax. Quoting one journalist: "we don't have the time to go
through email press releases" !

But I agree with the point about hitting the top management. For a chief
editor, dealing with 100 emails is a lot quicker than 100 telephone
calls, faxes, letters. But giving out your email address to anyone and
everyone is just asking for trouble. Far better to offer
release-by-release access to a list without disclosing individual
addresses.

Ray Taylor

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
ICONOCAST and HotBot

"ICONOCAST is without question, the coolest, shortest,
best written Internet thing I read every week."
Seth Godin, CEO, Yoyodyne http://www.iconcast.com

---

HotBot, rated the #1 search engine by CNET, has keywords available now
in these categories: computers, software, shareware, Internet, games,
music, and more. Contact Rick Boyce at 415.276.8440 or rick_at_wired.com.

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Randy Cosby: "RE: ONLINE-ADS>> Average clickthrough rates"
• Archive Home Page
• Search
• Previous message: Kathy E. Gill: "Re: ONLINE-ADS>> Gatech survey is self-selected, not a real survey"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.