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NONE: Re: ONLINE-ADS>> Using E-Mail As a Publicity Tool

Re: ONLINE-ADS>> Using E-Mail As a Publicity Tool

Ray Taylor (taylor_at_bizbiz.com)
Wed, 18 Feb 1998 19:28:06 +0000

"Paul J. Krupin" <dircon_at_owt.com> Wrote:

> I just finished putting the polishing touches on the sixth edition of
> The US All Media E-Mail Directory ( http://www.owt.com/dircon ). It
> now contains over 10,000 e-mail addresses for magazines, newspapers,
> syndicates, radio and TV in the US and Canada.
<snip>

I have made an attempt at a similar exercise in the UK, but on a much,
much smaller scale. The view of many UK media people is still very much
on the negative side.

While some of the more technical press people are happy to accept
targeted email releases, even some of these prefer to stay with regular
mail and fax. Quoting one journalist: "we don't have the time to go
through email press releases" !

But I agree with the point about hitting the top management. For a chief
editor, dealing with 100 emails is a lot quicker than 100 telephone
calls, faxes, letters. But giving out your email address to anyone and
everyone is just asking for trouble. Far better to offer
release-by-release access to a list without disclosing individual
addresses.

Ray Taylor

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