ONLINE-ADS>> Why not rich media?

Keith Piper (ideas_at_takethisout.matchlogic.com)
Thu, 19 Feb 1998 10:18:32 -0700

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I am trying to get a better understanding why more companies aren't
doing rich media advertising - things like interstitials, video, audio,
Shockwave, Flash, Java, etc...

Is it:
- Development cost ($ or time)?
- Lack of sites to accept rich media?
- Complicated logistics to implementation?
- Difficult to buy?
- Cost?
- Lack of ROI data to validate the media?

Please give me some insight - if you've tried it, how it worked, why you
tried it, why you haven't, etc.

Thanks,
Leader of the Do Tank
--------------------------------------
Keith Pieper
Idea Architect, MatchLogic
303-665-4007 x232

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• Next message: Keith Piper: "ONLINE-ADS>> 2% vs 98%. Really?"
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• Previous message: TaoTree, Inc.: "Re: ONLINE-ADS>> Is there an inexpensive way to spot inflated"
• Next in thread: Mark Dolley: "Re: ONLINE-ADS>> Why not rich media?"

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