Re: ONLINE-ADS>> Why not rich media?

Mark Dolley (mark_at_zapworks.com)
Fri, 20 Feb 1998 14:52:32 -0700

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Keith Piper,ideas_at_takethisout.matchlogic.com wrote on 2/19/98 10:18 AM:

>I am trying to get a better understanding why more companies aren't
>doing rich media advertising - things like interstitials, video, audio,
>Shockwave, Flash, Java, etc...
>
>Is it:
>- Development cost ($ or time)?
>- Lack of sites to accept rich media?
>- Complicated logistics to implementation?
>- Difficult to buy?
>- Cost?
>- Lack of ROI data to validate the media?

Thus speaks a T-1 user. The main reason is bandwidth, the secondary
reason is a lack of standards.

Often, sites don't support the media, because their users are poorly
equipped. Just go to SonicNet on a 28.8 modem and try out the Levi's
I-Candy they have there.

In the past, we've run bandwidth-intensive, rich media ads in cybercafes:
we can ensure they have the technology. We also rep Internet kiosk
companies to the same effect and are very excited about Netpulse, another
Internet-in-public-places company we rep.

Netpulse is removing the screens on Lifecycles and Stairmasters in
fitness centers and replacing them with Web-and-TV capable touchscreens.
Because they can control the cache for each machine, we can preload that
cache with full-screen video. Thus, clicking on a banner can bring up a
cached 30 second TV commercial, with an option to visit the advertiser's
Web site thereafter...

There is much more fun ahead...

Mark Dolley z a p w o r k s !

vox:(+1) 415 551 1800

have you read the news? http://www.zapworks.com/pan

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