Re: ONLINE-ADS>> Why not rich media?

Michael Hunter Morath (mmorath_at_nscnet.com)
Fri, 20 Feb 1998 10:38:35 -0500

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> I am trying to get a better understanding why more companies aren't
> doing rich media advertising - things like interstitials, video,
> audio, Shockwave, Flash, Java, etc...

Keith,

My company develops quite a few corporate web sites. In this
environment, we tend to steer away from Java, Shockwave, and video for
one major reason: bandwidth. While average ROI and development data on
these types of media is EXTREMELY sparse (limiting our ability to
project the upside), we have a very good understanding of the speed at
which people surf (which clearly delineates the downside)... And of
course, the vast majority of folks out there are using 28.8 modems.

Since we focus on building web pages that have the greatest reach for
our clients, we don't want to annoy (and thereby exclude) anyone from
the site because it loads slow. Using Java or Shockwave is tremendously
slow... and every second counts. What's the average attention span of a
modem surfer on any given page? Between 12-17 seconds? Starting Java
up takes at least 10 on most machines, and you've got a whole lot of
other stuff on that page that has to be d/led as well.

I would imagine as more broad-band devices become available--cable and
DSL modems--you'll see quite a bit more "rich media" development. But
as it stands now, we design so that the masses can see it--meaning we
steer clear of "rich media" unless we have an overwhelming need to use
it.

Mike Morath

--
Next Step Computing, Inc.
http://www.nscnet.com
(888) 404-STEP

An Internet application developer serving medium- and large-sized
companies.  Let our intranets, extranets, and advertising-oriented web
sites harness the power and reach of the Internet for your company!
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 Next message: Roricom_at_aol.com: "Re: ONLINE-ADS> Using E-Mail As a Publicity Tool"
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 Previous message: Contestworld: "ONLINE-ADS>> Why a contest?"
 Maybe in reply to: Keith Piper: "ONLINE-ADS>> Why not rich media?"

 Next in thread: Todd Watson: "Re: ONLINE-ADS>> Why not rich media?"

       

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