Re: ONLINE-ADS>> Email sponsorship/advertising

William Greene (William.Greene_at_Grizzard.com)
Mon, 23 Feb 1998 16:25:58 -0500

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In ONLINE-ADS>> 2/13/98, Issue #19, Volume 3 you wrote:

>Does anyone have any experience of advertising on email newsletters, as
>opposed to spam?

John,

Grizzard has noted a jump in CTR from 1-2% for the banner ads we serve
to 5-20% for the newsletter sponsorship ads we've started delivering. As
others have noted, this is highly dependent on the niche market that the
newsletter serves, and the type of product or service being offered in
the ad. Nevertheless, we've been quite pleased (as have our clients and
advertisers) at the ROI.

Opt-in email list rental might be another option you should consider.
Just don't spam, please. :-)

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William Greene, Director of Internet Marketing
Grizzard Communications Group
"Complete Integration of Online and Offline Marketing"
http://www.grizzard.com/internet.htm
mailto:William.Greene_at_Grizzard.com

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