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NONE: Re: ONLINE-ADS> Using E-Mail As a Publicity Tool
Re: ONLINE-ADS> Using E-Mail As a Publicity Tool
Elizabeth Gardner (egardner_at_iw.com)
Mon, 23 Feb 1998 10:04:24 -0600
>
>On Wed, 18 Feb 1998, Ray Taylor wrote:
>
>>While some of the more technical press people are happy to accept
>>targeted email releases, even some of these prefer to stay with regular
>>mail and fax. Quoting one journalist: "we don't have the time to go
>>through email press releases" !
>
Then Eric Ward wrote:
>
>For 4 years, I, more than any other person on the
>planet have earned my entire living based on sending
>Email to editors, writers, reporters, and site
>reviewers. Email is all I use now, all I used before,
>and all I will ever use.
>
>And every single one of my tens of thousands of
>new media contacts in 23 countries love it that way.
>In fact they asked for it that way.
>
I notice Ray is writing from the UK, where things may truly be different.
But journalists there are bound to get wise eventually, when they realize
that every e-mail press release they get is one less irritating, useless
piece of paper to dispose of (or in the occasional case when they actually
need a press release, one less irritating piece of paper to lose track of
on deadline). And that reading and deleting an e-mail press release takes
less time than opening an envelope, and uses up fewer resources than
receiving a fax.
It's been about four years since I began covering stories by e-mail and
stopped getting paper press releases. I don't even have a fax number now,
and I rarely divulge my mailing address. (My theory is that any company
that can't figure out how to e-mail information doesn't deserve to be
covered by the Internet and new media trade press.) My office is a lot
neater now, and it's much easier to search my electronic "In" box than it
used to be to search the physical one. I probably receive a greater volume
of press releases than ever, but it's less of a burden on my time and on
the environment.
If I could get PR people to stop sending me Word attachments, I would be
even happier.
Elizabeth Gardner
Contributing Writer
Internet World (formerly Web Week)
"The Voice of E-Business and Internet Technology"
708/442-1377
egardner_at_iw.com
http://www.iw.com/
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