NONE: ONLINE-ADS>> How are Interactive awards judged?
ONLINE-ADS>> How are Interactive awards judged?
Sarita Agarwal (sarita_at_giasbm01.vsnl.net.in)
Tue, 24 Feb 1998 09:23:28 +0500
Hi all,
I've been enjoying this list for a while now, especially the coverage of
conferences. What has always intrigued me about the 'Net, is how universal
experiences seem to be (I'm in Bombay, India). What follows, however, seems
to be an aberration.
There are 3 organizations here in India, which give awards - advertising
awards, that is. You know, the usual press, campaign etc, etc. At least,
these are the ones agencies submit entries for - there are many more. One
of them introduced a new category this year, for "Internet Advertising". I
quote from their fax: "... you will have to depute one representative with
the necessary material and equipment for displaying the entry to the judges
... we do not have any e-mail or internet connection ... if you need any
equipment you will have to arrange for it ...". So whatever happened to all
that thing about the Internet erasing boundaries and making it possible for
the lady in London to see the same thing as the man in Melbourne?
On the day itself, the judges seemed to be undecided whether a website
legitimately fell into the category or not (and there I've been telling
clients that websites are like a mix of corporate office, retail outlet,
advertising, PR and promotional material), which made it kind-of awkward,
because that's what all the entries were! I suspect there will be no award,
or the winner will be the outcome of an eenie-meenie-mynie-mo. Last year,
an outfit that tried to sneak their interactive kiosk into "Media
Innovation" was told to send it in on a VHS. Next year, I think (major step
for the adworld, etc) agencies will be asked to submit their "Internet
Advertising" entries on a floppy. We're still trying to figure out exatly
what they meants - banners, traditional ads to promote a site, or what?
Now, here's where I'd like your inputs: How are these things done in your
country? Is there anything like a set of evaluation criteria - I'm sure we
all have our own checklists, but has any association attempted to formalize
such a thing (I imagine it would be useful to clients too)? As far as I
know, there are 2-3 days allocated, when the judges make 3 attempts to
visit each site. What else?
I am thinking of writing a letter with suggestions on how to do it right.
Your comments most welcome.
Thanks,
Sarita
Sarita Agarwal
mailto:sarita_at_giasbm01.vsnl.net.in
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