Re: ONLINE-ADS>> Email sponsorship/advertising

DfrntDrums_at_aol.com
Tue, 24 Feb 1998 10:45:05 EST

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In a message dated 98-02-24 07:44:47 EST, you write:

<< Opt-in email list rental might be another option you should consider.
Just don't spam, please. :-)
>>

Sigh. I hate to sound like a broken record, but if you didn't collect the
names yourself, it is not opt-in. Opt-in means that prospects requested to be
on YOUR mailing list. In a perfect world perhaps people could opt-in to a
rental list for widgets, and only widget companies would get that list. But
there is absolutely no honor among thieves out there (e-mail list brokers) or,
if there is, it's too rare to depend on. Go to the trouble of developing your
own mailing list, and be sure that you have a good confirmation process that
requires a unique token for each subscriber. Anything else is spam.

Just ask Symantec what happened when they recently used a purchased list. (Or
should I say Spamantec, as they've now been dubbed?)

Leah Roberts
http://www.ao.net/waytosuccess/nospam.html
If You Believe Annoying Prospects is Good Business Practice,
You Don't Belong in Business. Go Sell Fries.

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