Re: ONLINE-ADS>> What's wrong with compute games?

Kajetan Wojciechowski (webmaster_at_kjdm.com)
Thu, 26 Feb 1998 22:21:54 -0600

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Mark Welch wrote:

>Presumably, branding might succeed by creating a mental
>association between the brand and an intense pleasurable
>activity.

I don't think that there needs to be an association with a pleasurable
activity, not necessirily. From my experience, gamers tend to spend a
lot of time staring at the same screen, over and over. If your
logo/message/name appears there, and they see it, over and over, isn't
this branding? Repetitious exposure, it's a basic.

Association with a pleasurable experience, or with a known brand (ie.:
Quake, et al) is just icing on the cake. If I had, or was representing
a product/service/company, that lent itself to branding within the
gaming audience, I would jump at the chance.

Take Care All,

Kajetan Wojciechowski <mailto:webmaster_at_kjdm.com>
Subscribe to the free DesignLab Journal, a weekly
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