Re: ONLINE-ADS>> What's wrong with Computer Games?

Greg Diaz (gdiaz_at_imaginemedia.com)
Thu, 26 Feb 1998 23:38:14 -0800

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jamesh_at_beam.com.au wrote:

>I think that Greg has really hit the nail on the head. A 'game impression'
>is a completely different measure than a 'page impression'.

Why thank you James.

As to your question regarding what a "game impression" is worth, I like to
think of it this way, "How is a "game impression" worth more than a 'page
impression?"

For most advertisers who place the standard 468x60 banner on most sites,
they are limited by the file sizes and hence, interactive components such
as java, shockwave, etc.

But a "game impression" can include 'rich media' because it can be
incorporated in the latest versions of the online games network's
client/server players (which includes advanced, interactive components.)
Enter a whole new set of ad units and guidelines....

I'm excited by the advertising possibilities that will soon be available
from online gaming networks that can offer rich media solutions via their
client/server players.

------------------------------------------------
Greg Diaz Imagine Games Network |
Regional Sales Manager 150 North Hill Drive |
Brisbane, CA, 94005 |
(em) greg_at_imaginegames.com |
(ph) 415/468-4684 x147 |
(fx) 415/468-4686 |

-------------------http://www.imaginegames.com |

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