ONLINE-ADS>> Doubleclick Direct?

Brian Atkins (brian_at_posthuman.com)
Wed, 31 Dec 1997 15:22:00 -0500

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We are in discussions right now to join the DD network, and we
would like to hear from anyone on the list who is currently
a member. The preliminary info they have sent us says that
they want to take a 50% cut of the revenue- is that normal?
Plus in the matrix of expected revenue, they are showing
expected Effective CPMs between $1-$5. I would have expected
that with their targetting technology and "top tier"
advertisers that the clickthroughs and cost-per-actions would
both be higher than average, leading to higher ECPMs than
this.

Brian Atkins
brian_at_posthuman.com

--
The future has arrived; it's just not evenly distributed.
                                                       -William Gibson


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