NONE: Re: ONLINE-ADS>> automation?
Re: ONLINE-ADS>> automation?
Jeff (freelyc_at_plainfield.bypass.com)
Wed, 31 Dec 97 14:22:35 -0000
Happy New Year everyone!
In regard to John Williams post on "automation going To far?"
I couldn't agree more. But it is not a "concern" for me. I
think John... myself... and anyone else who realizes the
importance of personal communications has an overwhelming
advantage over other on-line businesses (and off-line
businesses). I'll take any help I can get to stand out
from competitors on the net.
I can honestly say, in our case, the most important factor
in successfully selling (custom stickers) on-line has been
dealing with our e-mail in a timely and personal manner.
Why? Well, if we are first to respond with quotes and
information and that information shows "we care" and are
truly interested in "helping" not just "selling" then we
are instantly building a relationship of trust.
In our e-mails we; suggest ways of cutting costs, ways of
strengthening designs, ask questions about goals and identity,
and refer people elsewhere if we aren't the most appropriate
company for the job. While we are communicating back and forth
with prospects... building relationships, other companies haven't
even responded to quote requests. This is shocking to me... why
even have a web page? But, I appreciate them sleeping at the wheel.
We all rely on other businesses poor customer service and
also on great customer service in making buying decisions.
Sales has always been about feeling comfortable
and "taken care of". The easiest way to establish that is to
step out from behind the curtain as soon as possible and
show people who they are dealing with.
Cheers,
Jeff Nicholson
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Free Report: Low Cost, Off-Line, Web-Site Promotion!
Free Report: Maximizing The Power Of Promotional Stickers!
Freely Creative, Inc. Your source for custom stickers & decals.
http://www.websticker.com Ph: 802-253-2011 Fax: 802-253-8752
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
To sponsor this list, see: http://www.o-a.com/sponsor.html for details.
-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com
