Re: ONLINE-ADS>> Online Promo/SPAM -- call for comments!

ROBFRANKEL (ROBFRANKEL_at_aol.com)
Mon, 5 Jan 1998 11:20:16 EST

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In a message dated 1/5/98 4:34:21 AM, kegill_at_halcyon.com wrote:

>Please tell me this WAS NOT created by an agency -- what do you marketing
>gurus think, eh?

Having worked extensively with both Shandwick and Rogers & Cowan, I can tell
you that I don't KNOW that either one was responsible for that spam post, but
I wouldn't be at all surprised if either were.

Here's our experience with them:

Despite having "cutting edge" clients in both the software and entertainment
industries, both firms showed incredible ignorance when it came to knowing
anything about online matters. This isn't exaggeration, folks. On a project
we did for Microsoft Sidewalk, I personally had to walk BOTH Shandwick and
Rogers & Cowan executives through the process of downloading an attached file.
Neither knew what a GIF was, let alone the term "HTML."

Scary, when you think that these are "the largest firms in America."

Rob Frankel

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• Maybe in reply to: Kathy E. Gill: "ONLINE-ADS>> Online Promo/SPAM -- call for comments!"
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