ONLINE-ADS>> 1/5/98 - Ad Bytes / issue 39

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Mon, 5 Jan 1998 21:58:34 -0600 (CST)

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Ad Bytes / January 5, 1998 / issue 39
========================================

Ad Bytes is a weekly supplement to subscribers of The
Online Advertising Discussion List. It profiles news items
relating to online advertising, PR and promotion. Its purpose
is to two-fold:

1.) to keep subscribers informed about current issues in
the field, and
2.) to help spark new topics of discussion.

Subscribe and unsubscribe instructions are at the bottom of this message.

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
Infoseek

When it comes to ad performance, not all search engines are equal.
Infoseek gives you solid reporting and highly targeted placement.
(And we return calls, too.) http://info.infoseek.com/doc/sponsors.html

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In this issue:
==============

NOTE FROM THE MODERATOR
Where I've been...

IN THE NEWS
Microsoft buys Hotmail News.com
Netscape late to leverage traffic News.com
Zulu-tek invests in Softbank firm News.com
I/PRO Launches First Audit Service for E-mail... IAR
Small firm has big plans for Net ratings SJBJ
Drug Company Eases Branding Headache With Online TechWeb
LinkInfo service keeps tabs on links to your site Internet News
Make Your Own CDs - Give Away Your Buying Habits Wired News
PowerAgent: One-to-None Marketing Wired News
CitySearch Learns About Cities Wired News

NEW PRODUCTS, SERVICES, & REPORTS
ClickTrade

NOTE FROM THE MODERATOR
-----------------------

Hey all,

The holidays and an unusually hectic schedule have conspired to keep me from producing an Ad Bytes in nearly four weeks. Not good for a weekly publication.

I beg your forgiveness and assure you that with the coming of the new year, Ad Bytes will be back on its regular weekly schedule.

Now on to the news!

IN THE NEWS
-----------

Microsoft buys Hotmail
news.com
http://www.news.com/News/Item/0,4,17725,00.html

Big news from Redmond. Microsoft takes control of one of the largest audiences on the net.

==============

Netscape late to leverage traffic
News.com
http://www.news.com/News/Item/0,4,17688,00.html

Netscape tries to cash in on its site traffic.

==============

Zulu-tek invests in Softbank firm
News.com
http://www.news.com/News/Item/0,4,17811,00.html

Softbank divests itself of the brokering biz.

I/PRO Launches First Audit Service for E-mail Pubs
IAR
http://www.internetnews.com/IAR/1997/12/1504-ipro.html

Now you can audit your email lists.

==============

Small firm has big plans for Net ratings
San Jose Business Journal
http://www.amcity.com/journals/high_tech/sanjose/1997-12-15/story2.html

Interview with NetRatings, one of the many Web auditing contenders.

==============

Drug Company Eases Branding Headache With Online Resource
TechWeb
http://www.techweb.com/wire/story/TWB19980101S0001

Build something useful online. What a novel concept!

==============

LinkInfo service keeps tabs on links to your site
Internet News/Web Developer News
http://www.internetnews.com/wd-news/1998/01/0201-linkinfo.html

New service monitors who links to your site.

==============

Make Your Own CDs - Give Away Your Buying Habits
Wired News
http://www.wired.com/news/news/culture/story/9408.html

Custom Revolution plans to make it fortune selling tunes and demographic data points.

==============

PowerAgent: One-to-None Marketing
Wired News
http://www.wired.com/news/news/technology/story/9433.html

The Wired News Vaporware Team beats up on the now defunct PowerAgent.

==============

CitySearch Learns About Cities
Wired News
http://www.wired.com/news/news/technology/story/9443.html

The Wired News Vaporware Team beats up on CitySearch.

NEW PRODUCTS, SERVICES, & REPORTS
---------------------------------

ClickTrade
http://www.clicktrade.com/
Link Partner Programs to reward other Web sites for linking.

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
Infoseek

When it comes to ad performance, not all search engines are equal.
Infoseek gives you solid reporting and highly targeted placement.
(And we return calls, too.) http://info.infoseek.com/doc/sponsors.html

-----------------------------------------------------------------------

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• Next message: David H Dennis: "Re: ONLINE-ADS>> Opinions on Yahoo's Monopoly Status"
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• Previous message: Dawson Rorick: "ONLINE-ADS>> Bob Metcalfe & CyberGold"

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