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NONE: Re: ONLINE-ADS>> Opinions on Yahoo's Monopoly Status

Re: ONLINE-ADS>> Opinions on Yahoo's Monopoly Status

David H Dennis (david_at_amazing.com)
Mon, 5 Jan 1998 18:16:51 -0800 (PST)

> I was just reading about the partnership between Geocities and Yahoo!, and
> I was wondering if any attorneys lurking on the list might have opinions
> about Yahoo's Internet position today, and whether they're at risk for
> antitrust suit consideration in the future. In essence, the deal sounds
> like they'll be giving prime promotion and usability consideration to sites
> they run.

I really don't think so. Anyone can start a search engine company.
Indeed, there are plenty of them now: Hotbot, AltaVista, WebCrawler,
Lycos, InfoSeek, etc.

Admittely if you confine the question to directory-style engines, they
stand virtually alone, but there are plenty of industry-specific
directories available.

Their brand name makes people want to visit them, but I don't think
there's anything intrinsically unfair about the situation. It's not
like "everyone uses Microsoft products, therefore you have to buy
Microsoft even if you hate the company". If, for some reason, you
hated yahoo (and I don't see any particular reason to do so), you can
always not visit their site and not register yourself in their index.

D

David H Dennis
david_at_amazing.com

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