ONLINE-ADS>> Sponsorship VS Banner Advertising

Fred Hoch (FHoch_at_spa.org)
Wed, 7 Jan 1998 11:14:05 -0500

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I was wondering if anyone(including tengra) could point me in the
direction of information on comparison of costs, effectiveness, etc of
sponsored advertising of Web sites as opposed to impressions??. We are
looking for a sponsor for an online publication (not a discussion list)
and I was curious if anyone had a track on specific research regarding
this model.

Fred Hoch
Software Publishers Association
1720 M Street, NW, Suite 700
Washington, DC 20036
(202) 452-1600 ext. 330
jahoch_at_earthlink.net

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