ONLINE-ADS>> Use of color in advertising.

Thomas Valentinsen (thomas_at_thespicysite.com)
Thu, 08 Jan 1998 15:44:36 +0100

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Hello,

I'm currently in the process of developing an ad campaign for our new site,
The Spicy Site <http://www.thespicysite.com>.
I'm very interested in studies regarding the use of color in advertising.
How colors affect people and can lead to increased sales/banner
click-throughs.
Does anyone on this list know of some great articles that deal with the
subject or can anyone provide me with the titles of books that deal with
the subject?

Hope to hear from you. Thanks for your help.

Thomas Valentinsen
CEO, The Spicy Site
------------------------------------------------------------------------
The Spicy Site <http://www.thespicysite.com>. Under construction.
Add some spice to your online life at The Spicy Site:
Pepe Web search, music, bartender's guide, cycling, bookstore, chat.
"The Spicy Site contains no adult material and is suitable for all ages".
Advertising is available.

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