Re: ONLINE-ADS>> $1,027 - the price of journalistic ethics?

Whitney Tipton (wtipton_at_genex.com)
Sat, 10 Jan 1998 17:07:58 -0800

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Cliff Kurtzman <cliff_at_tenagra.com> wrote:

>Steve Kruse wrote a note about how he does not consider trade magazine
>writers as real journalists.

Just thought I'd put my 2 cents in here. For whatever its worth I
started out my marketing career in PR and I wouldn't say that trade
journalists aren't real, but there is no denying that, regardless of how
talented they are, many of their stories come from Hill and Knowlton
releases pushed onto them by folks like me. Advertising in the
publications helps, but you throw a bunch of bucks at a guerilla flack
and you'll get plenty of ink. I was pretty young then and finding out
that most of the news you read comes from spin doctors was like finding
out there ain't no Santa. I decided I wasn't cut out for PR, although I
believe it's an incredibly valuable marketing tool.

As an online planner I've had some sites offer editorial for a sizeable
schedule. But everybody's gotta make a living.....especially on the web
right now!

Whitney Tipton
Media Planner
Genex Interactive
www.genex.com

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