Re: ONLINE-ADS>> Slates study from summer

Alan White (Alan.White_at_jwalter.com)
Tue, 13 Jan 1998 07:34:41 -0800

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Bala Pillai: "Re: ONLINE-ADS>> Geocities and Hotmail"
• Archive Home Page
• Search
• Previous message: rhoy_at_o-a.com: "ONLINE-ADS>> AdTech: West Coverage - Report From the Floor, #2"
• Maybe in reply to: Thomas J. Borgerding: "ONLINE-ADS>> Slates study from summer"
• Next in thread: Jim Meskauskas: "Re: ONLINE-ADS>> Slates study from summer"

Thomas J. Borgerding wrote:

> I was doing some research for a client of ours and wanted to do
> some comparison CPMs with other forms of advertising - such as
> radio, tv, and print. I wanted to find information from the
> Slates study from summer and other studies. I have checked in
> the archives of both online ads and i-advertising and didn't
> see anything.

As a media researcher, I was often asked to provide comparisons
of CPMs across media. I almost always refused. A CPM is a number
that allows you to compare _like_ things of different sizes like
impressions from two magazines. I don't think impressions from
banners are anything like impressions from TV, Radio or Print,
nor are they measured in the same ways. I think you foster
greater misunderstanding by making the comparison.

Alan White
Alan.White_at_jwalter.com

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Check out our AdTech: West coverage all this weeK
http://www.o-a.com/adtech-archive.html

brought to you in part by Match.com
http://www.match.com/advertising/

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Bala Pillai: "Re: ONLINE-ADS>> Geocities and Hotmail"
• Archive Home Page
• Search
• Previous message: rhoy_at_o-a.com: "ONLINE-ADS>> AdTech: West Coverage - Report From the Floor, #2"
• Maybe in reply to: Thomas J. Borgerding: "ONLINE-ADS>> Slates study from summer"
• Next in thread: Jim Meskauskas: "Re: ONLINE-ADS>> Slates study from summer"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.