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NONE: ONLINE-ADS>> Haggling tactics, Banner testing, Feedback, etc.
ONLINE-ADS>> Haggling tactics, Banner testing, Feedback, etc.
Chris Hansen (chris_at_www1.windows95.com)
Mon, 12 Jan 1998 13:21:39 -0800
Since opening our Sales Office last year, our staff has been searching for
methods to attract advertisers to our site
(www.windows95.com). Our company (NOT owned by Microsoft) has long been a
recognized as a leading content provider, and our sales team strives to
pattern our efforts in this same successful manner. We have developed a
"Banner Test" program which we have made available to our prospective
clients and ad agencies. The premise is simple: send us a banner which we
will put in a dynamic ROS rotation for two days at no charge. We offer
access to on-line statistics and other benefits we make available to our
paying clients. At the end of the test, you have some real numbers on how
that particular banner would potentially perform on our site; which you can
then take back to your client or marketing staff.
There is no obligation to place an order with us; we only hope to prove the
performance of our site to our potential advertisers. Since there is no
charge for the Banner Test, we are assuming all the risk. We have had a
wide range of response; from successful tests turning into orders, to test
candidates who cease to return phone calls when the test is over.
Incredulously, we have also had advertisers who refuse the test offer!?!
I'm looking for feedback on our program. Is it a sound advertising model?
Does an opportunity like this sound attractive to Media Buyers/Planners,
Marketing Directors or not? Are there any other high traffic sites like
ours which offer anything similar? Outside of budget restraints, improper
target demo, etc., why would someone refuse the free advertising?
Please advise.
Chris Hansen
Advertising Sales Representative
Jenesys LLC, Publishers of Windows95.com
http://www.windows95.com/
Phone: (253) 850-7063 x101
Fax: (253) 813-6964
Email: chris_at_windows95.com
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