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NONE: Re: ONLINE-ADS>> Sites paying webmasters for visitors..
Re: ONLINE-ADS>> Sites paying webmasters for visitors..
Mark J. Welch, Attorney at Law (markwelch_at_ca-probate.com)
Mon, 12 Jan 1998 11:41:25 -0800
Jake Klamka wrote:
> While browsing online, I've recently visited several pages which contain
> banner ads for the NetRadio site. On a couple of these sites the
> webmaster's asked all users to click so they could collect ten cents. * * *
> Is NetRadios still making this program available to webmasters that want
> to join? Also, could anyone recommend any other sites that have a program
> like this, where they pay webmasters a certain amounts for users they send
> to their site?
See http://www.markwelch.com/bannerad/baf_click.htm
for a list of vendors and ad networks that promise to pay
for advertising on a "per click" basis. Personally, I think
this is a flawed payment model, but it certainly seems to be
the standard in the "adult" ad business (see also
http://www.markwelch.com/bannerad/baf_adult.htm).
I think "pay-per-click" is a flawed payment model for
BOTH parties in the transaction, in most cases. This
type of advertising is subject to tremendous potential
for abuse by the sites (e.g. "please click to get me ten
cents", which generates a visitor who is NOT interested
in the site content) and even outright fraud (by generating
fake click-throughs). In addition, there have been
dozens of vendors who have simply disappeared after
obtaining millions of unpaid impressions (the best example
is Memory.Net, which offered a hybrid pay-per-click
plus pay-per-sale program, and which simply refused to
pay the money it owed).
Ironically, many sites could profit more from selling space
on a "pay-per-sale" basis than on a "pay-per-click" basis,
if there is a close relationship between the theme of the
site and the products or services being sold, assuming that
the "pay-per-sale" system is carefully designed. See
http://www.markwelch.com/bannerad/baf_commission.htm
Disclaimer: I am in the middle of a consulting contract with
a vendor planning to roll out an e-commerce site with a
"Pay per sale" affiliate program.
Mark J. Welch, Attorney at Law
markwelch_at_ca-probate.com
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