Re: ONLINE-ADS>> Slates study from summer

Peter Bull (peterb_at_dvp.com.au)
Fri, 16 Jan 1998 10:33:39 +1100

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Thomas J. Borgerding wrote:

> I was doing some research for a client of ours and wanted to do
> some comparison CPMs with other forms of advertising - such as
> radio, tv, and print.

According to AIS Media, who publish the Advertising Investor's Newsletter
in Australia, these are the comparative average CPMs in this country:

TV - $13 per 30 sec
Radio - $4 per 30 sec
Press - $4 per quarter page mono
Magazine - $10 per full page colour
Outdoor - $4 per Supersite
Web - $25 per banner

These figures are in Australian dollars (US$0.65), but the relativities
might be relevant to other markets too.

Peter Bull
DVP Media Pty Ltd
peterb_at_dvp.com.au

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