Re: ONLINE-ADS>> Haggling...

Josh Elmore (josh_at_beseen.com)
Fri, 16 Jan 1998 08:48:15 -0600

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Monday, January 12, 1998 1:22 PM, Chris Hansen wrote:

>> I'm looking for feedback on our program. Is it a sound
>advertising > model? Does an opportunity like this sound
>attractive to Media
>
>> Buyers/Planners, Marketing Directors or not? Are there
>any other high traffic sites > like ours which offer
>anything similar? Outside of budget restraints, > improper
>target demo, etc., why would someone refuse the free
>advertising? > Please advise.

Wednesday, January 14, 1998 Jim Meskauskas replied:

><I was approached with this offer at one point. As a
>planner/buyer I didn't recommend this kind of test to any of
>my clients because it is too short. In 48 hours, not enough
>impressions could be delivered from which one can perform
>statistically reliable projections of performance. The cost
>of getting and trafficking a banner to Windows95.com would
>cost me more in time-of-staff than the media value of the
>test.>

We get around this by offering prospective clients 100,000 free
banner impressions, which is equivalent to $1000 worth of
advertising on our site. The run usually takes about 10 days
and gives an extremely accurate picture of how well any one
banner will do on beseen.com. We'll change the creative as many
times as the customer wants and will split the run between
multiple banners at the same time. Not only do we want to
entice prospects to our site, but we want those banners to
perform well. We've had good luck with this method, the 100K
free ad impressions is usually enough to attract the attention
of a potential advertiser.

If any of you want to give us a shot, please contact me at
josh_at_beseen.com.

--
Josh Elmore
ZenDog Media's - BeSeen.com
http://www.beseen.com
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