ONLINE-ADS>> Web rep solutions

Doug Knepper (knep_at_ix.netcom.com)
Sun, 18 Jan 1998 13:39:14 -0500

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Jim Meskauskas: "Re: ONLINE-ADS>> Haggling..."
• Archive Home Page
• Search
• Previous message: Paul Hart: "ONLINE-ADS>> Intel"
• Next in thread: Jim Meskauskas: "Re: ONLINE-ADS>> Web rep solutions"

I am currently in the process of farming out some of my site's inventory
to a Web rep firm.
I have currently been in contact with 2 players. ( I am looking at other
options beyond DoubleClick or Softbank type rep firms)

1) Flycast
2) Narrowline

Is anyone currently using one of these services?
What positive or negative feedback can you give me?

Flycast seems a bit more expensive than Narrowline, but with Flycast I
can actually see the inner workings of their software that derives the
formula for buyers to place buys from. OTH, Narrowline uses something
called "Saleable Net Units" as inventory and is a little bit more
vague/secretive as to how they derive their formulations.

Any help is appreciated.

Doug Knepper
USAWeekend.com
dknepper_at_usaweekend.com
212-715-2117
www.usaweekend.com

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Check out our AdTech: West coverage
http://www.o-a.com/adtech-archive.html

brought to you in part by Match.com
http://www.match.com/advertising/

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Jim Meskauskas: "Re: ONLINE-ADS>> Haggling..."
• Archive Home Page
• Search
• Previous message: Paul Hart: "ONLINE-ADS>> Intel"
• Next in thread: Jim Meskauskas: "Re: ONLINE-ADS>> Web rep solutions"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.