Re: ONLINE-ADS>> Haggling...

Josh Elmore (josh_at_beseen.com)
Mon, 19 Jan 1998 17:54:01 -0600

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Sunday, January 18, 1998...from Jim M.

><If a site has run my 100K impressions in 2 days, I can get a
>cursory read on the
>potential for response to my ad, but without a schedule, I don't
>learn
>anything about the sites audience, e.g. are they a repeat
>audience, or
>revolving door? [Maybe the site has the same audience, and
>after a
>week, click-through drops off dramatically because everyone has
>already seen my ad.>

True, but on a site with a growth rate like beseen.com's, a 10
day trial is far more than enough to test the audience's worth
and clicking habits. We've run the same banner creative for
various company's for more than 6 weeks at a time without any
drop in CTR's. Where else can you get a totally free, no-risk
trial run for your creative? TV? Radio? Mags?

However, on a low traffic site or a site that doesn't have much
growth, I couldn't agree with you more.

--
Josh Elmore
ZenDog Media's - BeSeen.com
http://www.beseen.com
Be seen with us!  2 million distinct hosts served this month and
growing fast!


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