Re: ONLINE-ADS>> Slates study from summer

Leo Sheiner (leo_at_netcomuk.co.uk)
Tue, 20 Jan 1998 12:18:33 +0000

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>From: Peter Bull <peterb_at_dvp.com.au> wrote:

><snip>

>According to AIS Media, who publish the Advertising Investor's Newsletter
>in Australia, these are the comparative average CPMs in this country:
>
>TV - $13 per 30 sec
>Radio - $4 per 30 sec
>Press - $4 per quarter page mono
>Magazine - $10 per full page colour
>Outdoor - $4 per Supersite
>Web - $25 per banner

Those figures are very interesting. At Safe we constantly report
the CPM equivalent on all our hostings which pay per click. Since
what we are running is effectively a market Safe should give a pretty
true picture of what CPM is really worth. Our results are from $1 to
$10CPM. (US Dollars) which seems to me to equate far more
closely with other media as you have quoted.

http://safe-audit.com/ promotes Ecommerce on the
most cost-effective Transaction Banner Ad Network. 3,000
Hostsites with 100 million pageviews can boost your traffic.
mailto:leo_at_global-m.com Telephone +44181 346 0770 Leo
7 good reasons http://safe-audit.com/main/link/promo.cfm

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