NONE: Re: ONLINE-ADS>> Web rep solutions
Re: ONLINE-ADS>> Web rep solutions
Chris Redlitz (chris_at_adauction.com)
Tue, 20 Jan 1998 15:01:02 -0800
Doug Kneppers wrote:
>I am currently in the process of farming out some of my site's inventory
>to a Web rep firm. I have currently been in contact with 2 players. ( I am
>looking at other
>options beyond DoubleClick or Softbank type rep firms)
We're introducing an alternative sales channel that allows
site publishers to sell "time distressed" inventory through
an online open auction format. This format will allow
publishers to sell unsold banner inventory at the end of a
current month for flight runs that begin the following
month, for 30 to 60 day flights. The opening bid price (cpm)
will be mutually established by both parties. The initial
featured categories are Computers and Technology, Travel,
Music and Entertainment, Finance and Investing, College, and
Search and Directory- over 20 great sites to choose from.
Pre approved media buyers can participate in the auctions
and bid for quality, discounted inventory through a pass
coded online HTML interface.
This sales channel is positioned as a complement to other
channels like rep firms, networks, or direct sales agents
currently used by many top publishers. Positioned to sell a
portion of a publisher's inventory that is still on the
books late in the sales cycle, the online Ad auction format
provides a necessary online venue whereby price is
discovered dynamically via the participation of both buyer
and seller.
The next closeout auction will be February 19th, from
10:00am to 6:00pm ET.
------------------------------------------
Sincerely,
Chris Redlitz
V P Media Sales
Adauction.com
415-575-0865 415-575-0870 (fax)
http://www.adauction.com
------------------------------------------
Next closeout auction: February 19th
Buyers and Publishers can register now.
----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
Check out our AdTech: West coverage
http://www.o-a.com/adtech-archive.html
brought to you in part by Match.com
http://www.match.com/advertising/
-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com
