Re: Re: ONLINE-ADS>> $1,027...the price of

ROBFRANKEL (ROBFRANKEL_at_aol.com)
Wed, 21 Jan 1998 11:44:43 EST

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Kate Maddox: "Re: ONLINE-ADS>> $1,027...the price of"
• Archive Home Page
• Search
• Previous message: Molly K. Parsley: "ONLINE-ADS>> Online/Offline PR Crossroads"
• Maybe in reply to: Frank Catalano: "Re: ONLINE-ADS>> $1,027...the price of"

In a message dated 1/21/98 3:17:53 PM, Brian Quinn wrote:

>We have several advertisers who have invested heavily in
>the publication, but do not feel they get their fair share of edit coverage.
>But guess what...they keep coming back to advertise because they know that
>we offer authoritative and unbiased coverage of Internet marketing.

Oh, uh, I don't know about that......I would venture to say that your
advertisers buy what all advertisers buy: a conduit to your audience. Your
advertisers keep coming back to reach those people they belive read your
magazine.

Of course, they ALSO come back because they know that an overly-inbred
industry like advertising no longer innovates, and being the self-indulgent
industry it is, places ads in both Ad Age and ADWEEK for political reasons, as
well. After all, these are the two publications where advertising peacocks
"want to be seen".

Man, I get a laugh when I read this kind of stuff.

Rob Frankel

=================================================================
FRANKEL & ANDERSON
Advertising, Marketing & Killer Creative SM
E-Mail: rob_at_frankel-anderson.com ï ICQ:6427394

Toll-Free in USA & Canada: 1-888-ROBFRANKEL
Telephone: 818-990-8623 FAX: 818-990-0428
http://www.frankel-anderson.com
=================================================================

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Check out our AdTech: West coverage
http://www.o-a.com/adtech-archive.html

brought to you in part by Match.com
http://www.match.com/advertising/

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Kate Maddox: "Re: ONLINE-ADS>> $1,027...the price of"
• Archive Home Page
• Search
• Previous message: Molly K. Parsley: "ONLINE-ADS>> Online/Offline PR Crossroads"
• Maybe in reply to: Frank Catalano: "Re: ONLINE-ADS>> $1,027...the price of"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.