NONE: Re: ONLINE-ADS>> Intel program
Re: ONLINE-ADS>> Intel program
Mike Kimsal (michael_at_detroitmusic.com)
Wed, 21 Jan 1998 11:51:39 -0500
Jamie Byrne <jbyrne_at_doubleclick.net> wrote...
>So, in my book, there is more revenue for publishers, more
>dynamic Web content, and advertising with more impact. Sure
>there is a downside for users who do not have the faster
>machines, but (and this is not an entirely fair analogy)
>but if the TV networks didn't start broadcasting in color,
>maybe we'd all still be watching in B&W.
>
>In a sense, Intel is simply encouraging publishers to
>"broadcast in color."
I don't think this analogy to television holds up 100%.
Color programs are still viewable on a black and white set.
I think most people's fear is that with the Intel program
we'll start seeing sites that either will bog down users' machines
with blanket use of processor heavy animation, music, etc.,
or we'll see messages such as "Sorry - you can only view
this site with a Pentium 266 or higher". Rather than
attempting to deliver their content to as broad an audience as
possible, the fear is that web sites will take the money and
effectively close off their content to those with lesser machines.
It seems like the next step in fragmentizing the web experience.
First we had sites that use certain features of either Netscape
or IE, causing either poor viewing experiences by users of the
competing browser, or system crashes (it happens!). Now, rather
than excluding some users based on choice of browser, we
may be excluding users based on chip speed or power - something
over which (at least) many corporate users don't have a choice.
When black and white TV owners viewed programs meant for
color, their TV sets didn't slow down, turn off, or say "ONLY VIEWABLE
IN COLOR". They just displayed to the level of the TV. If it
were only as simple on the 'net...
Michael Kimsal
michael_at_detroitmusic.com
http://www.detroitmusic.com
http://www.mgk-internet.com
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