NONE: Re: ONLINE-ADS>> $1,027...the price of
Re: ONLINE-ADS>> $1,027...the price of
Steve Kruse (skruse_at_pacbell.net)
Tue, 20 Jan 1998 22:20:48 -0800
Elizabeth Gardner wrote:
>Steve Kruse's account of his journalism career makes no mention of his
>covering business or high-tech subjects, so I have to assume that he's not
>familiar with business PR practices except possibly as a businessman.
In 12 years as a Journalist, I did everything from
investigative reporting to Business to high-tech to sports.
I also took BASIC programming in college, long before the
desktop was invented. I had a better understanding of
computers and software, that's why I jumped in the PC
software market in 1982, when most people still felt the
desktop computer was a toy. I then gained experience on the
other side of the bench as a VP of marketing and CEO of
several software companies since then.
I did not single out my comment to strictly advertising. My
comment was, those that spend the most on marketing are
normally the leaders in their given market, no matter what
the industry is, including high-tech. PR is a big part of
the equation.
Elizabeth Gardner wrote:
>The computer "authority" in our local daily is an
>embarrassment to anyone who actually understands the industry, and we
>suspect he is on the invite list for the annual MS media party.
I do not disagree that the general daily newspaper is at a
disadvantage in reporting on high-tech issues, though some
newspapers do a good job, such as the San Jose Mercury. I
don't think anyone in the industry looks to the local paper
to provide in-depth coverage of high-tech issues. In fact,
readers of local papers (especially small ones) are probably
far more interested in local high school sports than the
latest advances in computers or whether the IE browser will
or will not be bundled in Windows98.
I also said that, overall, the industry does a good job and
the best it can. My overall point still remains, those with
the biggest budget normally win the game. Unfortunately, the
same goes for Presidential elections.
Steve Kruse
skruse_at_pacbell.net
----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
Check out our AdTech: West coverage
http://www.o-a.com/adtech-archive.html
brought to you in part by Match.com
http://www.match.com/advertising/
-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com
