Re: ONLINE-ADS>> Intel

Michele_Rennert (michele_at_netoutfit.com)
Thu, 22 Jan 1998 11:01:19 -0800

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From: Jamie Byrne <jbyrne_at_doubleclick.net>

>First, to clear a little confusion - Intel is not paying
>sites to optimize content - this is an expansion of the
>Intel Inside subsidy program where licensee advertisers
>are offered reimbursement for co-branded advertising.

Jamie,

Having spend the last year advertising with this program, I'd have to disagree.
Maybe this isn't the case with all sites, but as I understand it a few of
the sites I work with currently that are "optimizing content" are being
paid to do so.

After hearing all the arguments for and against I'd have to say what buyer
wouldn't grasp the opportunity to have their online spending go 50%-75%
further, or doubled/tripled? My objectives are to sell the newest and
fastest machines, so optimized content on technology related sites and a
price break to boot it's all a bad thing.

Just adding my 2¢

Michele Rennert
Media Management
Internet Outfitters
http://netoutfit.com

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