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NONE: Re: ONLINE-ADS>> $1,027...the price of
Re: ONLINE-ADS>> $1,027...the price of
Kathy E. Gill (kathy.gill_at_boeing.com)
Wed, 21 Jan 1998 17:48:39 -0800
From: Brian Quinn <bquinn_at_crain.com>
> Subject: Re: ONLINE-ADS>> $1,027...the price of
>
> Well, you've heard from the journalist...now how about the sales side. As a
> sales manager at what is generally agreed to be the most reputable trade
> magazine covering Internet advertising...Advertising Age...I can tell you
> for sure that an advertising investment is no guarantee of positive
> editorial coverage.
Boy, am I on a terror tonight or what?
Brian -- No Way would *I* lump Ad Age with the Computing Trades ...which
is what I thought started this thread (? my memory may be fading
though).
And that's not only because Ad Age has been around a lot longer --
although that may contribute to its "ethics." Instead, Ag Age is
reporting on the advertising field -- conversely, the computing trades
I'm thinking of (like the ski magazines, for another, off-topic,
example) exist to push the product! If consumers weren't buying Compaqs
or Windows95 (or Solomon skis) then the magazine would have no basis for
existance (not to mention, no revenue stream). Thus, there is an
inherent need to extoll the technology ... IMO. This dovetails nicely
with our consumer culture -- but that's another issue <smile>.
I believe that the trades would improve their image considerably if
editors and writers had full disclosure (such as, I own xxx shares of MS
or Intel stock, when writing about either of those companies, whether
positive or negative stories -- or, I have used x product for x years,
when writing about an upstart competitor). I just want to know where the
biases lie.
<shrug>
Of course, that's unlikely to happen.
Kathy
========================
Kathy E. Gill
Business Process Information
425.234.2004 - 6X-JT
http://www.dotparagon.com/aboutgill.html
"You must be the change you wish to see in the world." -- Ghandi
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