ONLINE-ADS>> Microscope launch

Andy Bourland (andy_at_clickz.com)
Mon, 26 Jan 1998 12:24:17 -0500

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Hi gang,

I wanted everybody to know that today we officially re-launched the
Microscope site, which can now be found at the easier to remember
http://www.microscope.com.

Each week we will have a guest media planner who will take us through the
process of an actual media buy: objectives and strategy, banner selection,
targeting and filtering options, etc. We will then execute a mini-campaign
on the Doubleclick network, reporting on the results and reviewing them
with the media planner.

For the inaugural issue, I appointed myself guest media planner just to
give everybody a walkthrough of how each week's campaign will be reviewed.

I hope you will all find this to be a useful and informative site. Your
feedback is welcome.

Just a warning: it's not optimized for 640X480 screens and modem access.
Set your screens for at least 800X600.

I'll also say that the design and flow of the site is unlike any other site
you have ever seen before... You will just have to check it out...

Andy

Andrew Bourland, Publisher
ClickZ: <http://www.clickz.com/>http://www.clickz.com
Microscope: <http://www.microscope.com/>http://www.microscope.com
************************************************
978.474.9971 (v)
978.474.1969 (f)

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