ONLINE-ADS>> Small to Big?

Greg Bryson (gbryson_at_fansites.com)
Sun, 25 Jan 1998 22:49:04 -0500

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Kim Brooks: "Re: ONLINE-ADS>> Angela Kapp, Estee Lauder"
• Archive Home Page
• Search
• Previous message: Andy Bourland: "ONLINE-ADS>> Microscope launch"

Hello,

My company operates an entertainment directory at http://www.fansites.com.
We started our with Commonwealth and never saw more than $80 per month.
Currently we are rep'd by Cyberfirst with backup from Flycast.

I feel that we are at a cross roads with nearly enough success to put us
out of business. We've gone from 300K page views per month to 1.2M in just
one quarter. The problem is we need serious representation to start selling
our inventory on stronger CPM.

After nearly 6 months with Cyberfirst, we've seen more sales than with
Commonwealth (shocking I know), but we still haven't seen strong CPM sales.
Flycast has done well as backup but there have been some serious bumps with
them too.

I'm not sure which baskets to keep my eggs in. Are we big enough now to
start looking for DoubleClick to pay us serious attention? Or, should I
continue to rely on Cyberfirst and hope they become bigger and stronger too?

I'm tempted to switch solely to Flycast if things don't pick up but I'm not
sure what their blind buy inventory is like and I'm sure we'd have to rely
on that for some time.

This is basically a bootstrap project and I feel we are real close to
bringing in the cash without having to look for loans or venture capital.
On the other hand, if we continue to grow at this rate, we're going to have
a hard time paying for the bandwidth upgrade that we'll need to keep up.

Any thoughts appreciated.

Greg Bryson, Director - http://www.fansites.com/
1,300 actors. See our stats at http://www.tnef.com/aw/awpm
Phone/Fax: (310) 507-0271

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
HotBot - http://www.hotbot.com - The WIRED Search Center

HotBot, rated the #1 search engine by CNET, has keywords available now
in these categories: computers, software, shareware, Internet, games,
music, and more. Contact Rick Boyce at 415.276.8440 or rick_at_wired.com.

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Kim Brooks: "Re: ONLINE-ADS>> Angela Kapp, Estee Lauder"
• Archive Home Page
• Search
• Previous message: Andy Bourland: "ONLINE-ADS>> Microscope launch"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.