Re: ONLINE-ADS>> Would like to purchase from Fellow...

Jim Meskauskas (Jim_at_HAWKMEDIA.com)
Wed, 28 Jan 1998 08:48:30 -0800

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Margaret Hicks wrote:

> I presently have 15 sites signed up and a few more will be joining us
> next
> month. We now have a pooled advertising budget of about $400 to $500
> per month to invest in joint promotions. I would like where possible
> to
> invest this monthly amount with fellow subscribers who are in the
> business
> of generating traffic via click-through banners.
>
> I don't want to waste time checking out mega sites which minimum buys
> start out at $500 and above. I am seeking small and medium-sized
> advertising
> sites which cater to the small Netrepreneurs. I am aware of places
> like
> Netcreations, click-through advertising sites like homepagers,
> pennyweb
> etc but I reckon it would be great if I could deal with folks within
> the
> community.
>
I'm curious to know which online ad vehicles you are thinking of
that would accept a $500 ad buy. No site that will give you real
exposure is going to be that cheap. Most solid online ad vehicles have
minimum $3000 dollar buys. It just doesn't make sense for a site to
write such small business. I've bought online media for everyone from
Amazon.com to Bank of America, and even with the promise of possible
regular monthly buys, I've never gotten a web site worth it's weight in
inventory to take a buy for less that around $900.

Anyone out there with other experiences please let me know. As
a planner/buyer, I'm always looking for a good deal!

~~~~~~~~~~
Jim Meskauskas
Media Planner
Hawk Media
731 Sansome St., 5th Fl
San Francisco, CA 94111
415-777-4645

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