NONE: Re: ONLINE-ADS>> Mass Medium? Targeting?
Re: ONLINE-ADS>> Mass Medium? Targeting?
Hermes (walter.soldierer_at_t-online.de)
Wed, 01 Jul 1998 13:09:27 +0200
At 09:41 30.06.98 -0500, R. Bradley Byrd <brad_at_newgate.net> wrote:
>>From our perspective in-house, it gets back to
>intelligently placing your banners based on *content*, and
>using that as the baseline for making assumptions about
>your audience. It might not sound "hi-tech" enough for a
>lot of you, but its the only method we have confidence in,
>and that generates consistent success for us.
>
>I would love to hear others' thoughts on this issue.
I think there's an important difference between user registration and
(optional) audience profiling. I agree with Brad that content is the key to
branding but I also believe that audience profiles are a lot more reliable
than user registration data and therefore should be used to support your
content's branding power.
As for mandatory user registration, I had an interesting phone call with a
sales person at a big gaming site (60 m page vies, almost 1 m registered
users). They do user registration and he confirmed that limiting access to
registered users will significantly decrease your number of visitors.
Whether this is good or bad depends on your ability to better market your
site afterwards. Any experiences with actual numbers?
With regard to the dream numbers of registered users that can be found in
Mediakits, I believe that many visitors will enter multiple registrations
simply because they forget or lose their passwords.
Members of this list know how important valid user profiles can be for a
site but we also know how this information can be abused. Do Web marketers
provide more valid registration info than average users? Maybe we should
set up a survey and ask... :)
regards,
--Walter
- ---------------------------------------------
Dr. W. Soldierer
All-Yours Internet Solutions
http://www.all-yours.net/
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