Re: ONLINE-ADS>> The big picture

Virgil H. Huston Jr. (huston_at_palmetto.org)
Wed, 1 Jul 1998 17:35:25 +0000

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Ramon Ray <rayramon_at_nyfccs.com> wrote:

> (Digression: ANY data on the residual marketing that comes
> from users PRINTING OUT WEB PAGES, and the banners and ads
> that are displayed to others via the hard copy?)

I find this topic very interesting and have brought it up before in
other forums. I know of no data, however, here is an example where
NOT having a URL as part of a banner can hurt you. Animated banners
can also hurt you here. As a norm, I print out things from web sites
to read later at my leisure (I hate reading on a screen). Often I
want to check out a banner, but without the URL, its not going to
happen. Often, especially with animated banners, I get a printed
banner that I cannot even tell what the message is. I know lots of
people who are like me in this regard. I'd love to see some numbers
on this.

Virgil
===========================================
Virgil H. Huston Jr.
Independence for Dixie
Webmaster, South Carolina League of the South
http://www.palmetto.org
mailto: huston_at_palmetto.org
===========================================

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