NONE: Re: ONLINE-ADS>> Mass Medium? Targeting?
Re: ONLINE-ADS>> Mass Medium? Targeting?
Mark Surfas (Mark_at_criticalmass.com)
Fri, 03 Jul 1998 10:26:07 -0700
At 10:34 AM 7/1/98 -0700, you wrote:
><Brad Byrd of NewGate Internet wrote that his firm has consistently
>experienced a "fib rate" over 60% when seeking user registration data.>
>
>Why do people feel compelled to "fib" when entering data on web based
>forms? I believe it stems from an inherent distrust of the person(s)
>requesting the data in the first place.
I recently downloaded yahoo's buddy list (an ICQ style program) and was
blown away by the amount of data they wanted to gather. Birthdate. Address.
Income. about 25 questions in all.
My first thought was "ugh. this will take some time."
My second was "what are they going to do with this data?"
My Third was "Do I really want them to have this data?"
There was clearly zero tangible benefit to me giving them correct data.
just another faceless corporation trying to create a database.
Without making a benefit clear, we are relying on some innate desire for
users to provide information to you without having a clue why. Their
entire effort is now null and void as they create a giant database full of
crap.
Mark Surfas
CriticalMass.com - Commmunities and Tools that will blow your mind
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