Re: ONLINE-ADS>> Mass Medium, Targeting?

Mark Cuban (mcuban_at_broadcast.com)
Fri, 03 Jul 1998 20:00:38 -0500

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As a voyeur/lurker I had to finally add my comments. At our site
www.broadcast.com (formerly audionet.com), we are making considerable and
ever expanding use of multimedia. To think that the net will always be
single dimension is to look backwards.

We have more than 400k unique users each and every day. Each one of them
has a multimedia experience to which we are able to deliver at least an
audio ad at the beginning of their listening experience, and in some cases
an in content ad as well. Plus we are about to enhance the experience with
a Flash presentation or a video presentation. In addition, we are about to
add the ability to present images, video and flash during audio
presentations, and even in complement to video presentation.

So the question is, are agencies starting to explore the 2nd wave of the
net, multimedia ?

I saw a survey from the Consumer Electronics Mfg Assoc that said 68% of
online users had used real audio or netshow, and more than 25% had listened
to an online radio station (hopefully on our site!).

Is it time to really move beyond the banner to a top of mind presentation ?

Mark Cuban
mcuban_at_broadcast.com

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