NONE: Re: ONLINE-ADS>> Mass Medium, Targeting?
Re: ONLINE-ADS>> Mass Medium, Targeting?
Joan Faber (faber_at_idt.net)
Sat, 04 Jul 1998 12:35:40 -0400
I have been following this discussion with some interest and wish to
propose another avenue of thought.
I have always understood the need to be succinct. At the end of the
millenium, speed has overtaken speech, thought and action. Catch words
have replaced whole sentences, a gesture replaces a whole thought.
People seem to have lost their power of concentration for more than a
nano-second. The ability (and desire) to listen, ponder, compare,
evaluate and make an assessment seems to be disappearing and disapproved
of.
TV ads have concentrated on sound-bites and flashing images. This
fragmentation has permeated most promotional efforts and conditioned the
public to reject any idea or thought that cannot be explained in a few
words.
I have in mind the Bemarnet Trade Fair, "http:// www. bemarnet.com"
Here there are virtual buildings, industry specific, to house the
showrooms of manufacturers. But understanding that business transactions
cannot be completed without human intervention, Bemarnet is licensing a
Country Partner in every country to add the human intervention that is
so necessary. Thus, they blend the virtues of speed and reach of the
internet with the credibility and validity of real time offices - all from
one platform. This international trade fair is already receiving about 1
million hits per month.
However, Bemarnet cannot be explained in a few words. Combining the
virtual world with the real world is a concept a bit ahead of its time.
In trying to reach the millions who are on-line around the world, we
tend to forget the billions who are not yet on-line and have no
conception of a virtual world. The challenge is to find a way to reach
both populations.
FABER ASSOCIATES INTERNATIONAL MARKETING
Tel:(973)376-6104
Fax:(973)376-3019
E-mail:faber_at_idt.net
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