ONLINE-ADS>> The First Banner Ads

Crime Scene (admin_at_crimescene.com)
Tue, 7 Jul 1998 20:08:07 -0500

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I just received the newest issue of _at_d.Tech.Chicag, Report #8. I'd like to
correct the following information about Hotwired.

>And of course, they were the first to sell banner ads. In
>fact, Rick Boyce is often credited as being the father of
>the banner ad.

The first banner ads were sold and imagined by Dale Dougherty. These ads
were placed on his site, GNN, Global Network Navigator, a service that
appeared long before Hotwire's debut.

I'm not sure Dale relishes the title of "The man who brought advertising to
the web"--but he did.

History is written by the victors, obviously Wired is a victor. GNN was
sold to AOL and is now defunct.

Tom

Tom Arriola
Crime Scene Mastermind
www.crimescene.com

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