ONLINE-ADS>> Research Opportunity: Effectiveness of Advertising

Fordham, Matthew (m.fordham_at_auckland.ac.nz)
Thu, 9 Jul 1998 13:18:13 +1200

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I'm currently conducting research on recall and recognition rates of
billboard ads placed within computer games, and am looking for a software
developer who would be interested in becoming involved. The research is
part of a Masters Thesis in Marketing at the University of Auckland, New
Zealand.

What I would require from an interested developer would be multiple versions
of a game, with different levels of advertising placed in each version.
Only a demo would be required, as the experiments will only be running for
half and hour.

In return, I can supply a research report detailing the process,
methodology, results and implications of the study. Depending on when the
game is supplied, I should have the research finished by the end of this
year.

I'd be very interested in discussing this with anyone else who sees games as
a realistic and profitable advertising medium of the future.

Thanks,
Matt Fordham.

Department of Marketing,
Auckland Business School,
The University of Auckland.
Private Bag 92019,
Auckland, New Zealand.
email: m.fordham_at_auckland.ac.nz
phone: 64 9 - 373 7599 x6771
fax: 64 9 - 373 7444 x7444

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