Re: ONLINE-ADS>> Rich media (was Mass Medium, Targeting?)

Mark Dolley (mark_at_zapworks.com)
Thu, 9 Jul 1998 10:46:32 -0700

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Mark Cuban,mcuban_at_broadcast.com wrote on 7/3/98 6:00 PM:

>I saw a survey from the Consumer Electronics Mfg Assoc that said 68% of
>online users had used real audio or netshow, and more than 25% had listened
>to an online radio station (hopefully on our site!).
>
>Is it time to really move beyond the banner to a top of mind presentation ?

The answer is, of course, a definite yes. But think of banners as the
floppy drive on your computer. Its obsolete. A Zip drive is way better,
but just like banners, floppy drives are the lowest common denominator
and so will outlive their usefulness. Banners will remain with us as
people move towards more rich media ads. Of course, we need some
standards here - just like 468x60 helped so much way back when.

But heck, lets define a standard for interstitials right here and now.
How many votes for 8-10 seconds of Shockwave Flash, at 640x480, with a
background color and audio?

Mark Dolley z a p w o r k s !

vox:(+1) 415 543 8600

> http://way.nu/advertising

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