Re: ONLINE-ADS>> The First Banner Ads

Mark Dolley (mark_at_zapworks.com)
Mon, 13 Jul 1998 07:43:38 -0500 (CDT)

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>Richard Hoy asked:
>
>>Anyone heard another version of who invented the banner?

Chris Elwell,celwell_at_internet.com answered on 7/9/98 7:57 AM:

>Going back to Prodigy isn't quite far enough. In 1984, Times Mirror
>launched its Gateway online service (then called videotex) in the Los
>Angeles/Orange county area with more than $1 million in ad inventory sold.
>I wasn't involved in the business before then, but I seem to remember that
>some of the trials by companies like Time Warner prior 1984 sold ads (what
>we'd call sponsorships today)

Sometimes, especially during Argentina matches, its hard being English.
But when it comes to banners, I'll sing it loud. Teletext services in the
UK, where they were first deployed, have been running banners, text boxes
and other traffic-driving devices since their inception in 1973. The
BBC's service, Ceefax, couldn't sell them on a commercial basis on
account of the BBC's non-profit charter. But the ITV equivalent, called
Oracle, sold banners and still does to this day. Whilst I haven't seen a
copy of the original IO (yet), it seems the first flight of paid banners
on Oracle ran on 1 September 1981.

http://www.teletext.co.uk/index/abou.htm
http://www.meldrum.co.uk/mhp/ttx/
http://www.jou.ufl.edu/people/faculty/dcarlson/ehist/ehistory.htm

And let there be no complaints that banners ran on TVs only. PC users
were and still are able to receive those same online services.

Mark Dolley z a p w o r k s !

vox:(+1) 415 543 8600

> http://way.nu/advertising

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