NONE: Re: ONLINE-ADS>> Zapata is nuts...
Re: ONLINE-ADS>> Zapata is nuts...
franko (flee_at_tpgi.com.au)
Wed, 15 Jul 1998 12:00:36 -0500 (CDT)
At 11:43 14/07/98 -0500, richard_at_tenagra.com wrote:
>
>I've been in this business going on four years now. In my experience is
>that the biggest expense is content creation, not promotion.
>
>I think Avie Glazer is either clueless or has some very bad advisors.
>
>Opinions?
>
Couldn't agree with you more, Richard. Content creation is by far the
biggest expense for two reasons:
1. It's quality content that brings people to a site, and keeps them coming
back. Not advertising puffery.
2. Content is created by people. And people are always the biggest expense.
Lets face it, a reasonably active site is going to require anything from 3
or 4 people up to as many as 30 or 40. At say, an average cost (including
insurance, taxes of one kind and another (we have a state payroll tax, for
example), superannuation, etc of say $45K per annum each (some will cost
more; some less) it's not hard to rack up the dollars very quickly. Yet if
you don't provide the content, you're simply wasting your time.
regards,
frank
Frank Lee, Information Architect.
Member: Aust. DM Assoc., Market Research Soc. of Aust., Web Conslts Assoc.,
HTML Writers Guild, Internet Professionals Association. Associate, Aust.
Marketing Inst.
Interactive Strategist, IBM Australia Ltd & Managing Director, Wired World
Consulting.
http://www1.tpgi.com.au/users/franko/
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